Welcome Oh Couture to The Designerie

We are delighted to welcome Olivia Hayes, founder of Oh Couture, to The Designerie—a brand that brings a beautifully modern, tactile approach to luxury knitwear, grounded in craftsmanship, material intelligence, and timeless design.

Oh Couture celebrates knitwear in its most thoughtful form. At the heart of Olivia’s practice is a deep appreciation for fibre and how it behaves, feels, and moves. Each piece begins with a careful selection of some of the finest natural materials—alpaca, merino, and cashmere—chosen not just for their luxury, but for their unique tactile and aesthetic qualities.

From there, Olivia works with these fibres in a highly considered way, developing bespoke blends tailored to each design. The focus is on creating yarns that feel exceptional to wear—soft, warm, breathable, and beautifully balanced in texture and drape. The result is knitwear that feels both elevated and instinctively wearable, with a quiet richness that reveals itself the more it is worn.

Each garment is then hand-knitted to order for the individual customer, giving every piece a personal quality and a sense of care that runs through every stage of the process. It is a slow, intentional approach that reflects a modern couture sensibility—where the beauty is in the making, the material, and the final feel of the garment on the skin.

There is a shared spirit here with the kind of considered, design-led knitwear we admire— those who champion natural fibres, traceability, and the sensory pleasure of well-made knitwear. Oh Couture sits beautifully within this world, offering a more artisanal, handcrafted expression of the same values: quality, transparency, and a deep respect for material.

We are also pleased to share that we have a small selection of sample sizes available in store, giving customers the opportunity to experience Oh Couture pieces in person. These samples offer a rare chance to feel the craftsmanship and quality firsthand—each one made with the same attention to fibre, fit, and finish as the made-to-order collection.

Oh Couture feels perfectly at home at The Designerie—luxurious yet approachable, refined yet relaxed. These are pieces designed to be lived in and loved: knitwear that feels as good as it looks, and brings a quiet sense of joy to everyday dressing.

We are so excited to welcome Olivia Hayes and her beautiful knitwear collection to The Designerie.